The Q-ONE ® Trend Diary is distributed on average to over 140 000 students across South Africa. It goes way beyond a conventional 'diary'. Instead, it employs a format that encourages students to concentrate on their Performance ESP. Additional life skills information on every page further prepare these young leaders for their future, especially at those crucial times when they are moving from their safe school environments to the wide world of studies and work.
The Q-ONE ® Trend Diary offers you the chance to connect with over 140 000 students on campus 365 days of the year. Most students who arrive fresh from school have been inadequately prepared for the discipline needed in tertiary training. To help them transition smoothly, the Q-ONE ® Trend Diary offers these students a way to focus on what is important.
Our unique Q-ONE ® Trend Diary is the leading national student diary bought by more institutions and retailers than any other student diary and has been in circulation for more than 10 years.
TARGET MARKET
The target market of the Q-ONE ® Trend Diary is students at tertiary institutions. These students represent the young achievers of tomorrow, setting the standards and trends for the rest to follow.
ADVERTISER PROFILE
All leading brands wishing to connect with the youth market in a meaningful and cost effective way. With the amount of advertising cutting across many different forms of media, these young achievers have become incredibly selective in terms of what brand messages they want to let in. The Q-ONE ® Trend Diary offers the perfect platform to reach these young achievers in lecture rooms, five days of the week.
CIRCULATION AND DISTRIBUTION
The Q-ONE ® Trend Diary had a distribution of 140 000 in 2010 which included distribution to the CNA and Spar retailers.
ABC
The Q-ONE ® Trend Diary is ABC certified.
FOREST STEWARDSHIP COUNCIL
Forestry Stewardship Council (FSC) is an independent, non-governmental, not for profit organization established to promote the responsible management of the world’s forests.
The Q-ONE ® Trend Diary carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations.
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